Resume
Work
Experience
Nov. 2025 - Current
Revenue & Growth Marketing Director
Buffalo Niagara Partnership
Architected the marketing engine to support a high-growth phase, building scalable systems across analytics, campaigns, content, email, web, and social to connect marketing performance directly to revenue growth.
Outcomes:
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+94% marketing-influenced revenue
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+138% website users YoY
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425% increase in LinkedIn clicks
Nov. 2023 - Dec. 2024
Content Specialist
Tapir (Remote)
Revitalized 13 client brands with SEO copy, multi-platform campaigns, and optimized content workflows.
Outcomes:
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+4,246% social engagement increase per client
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+33% site visibility & repeat inquiries
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Improved brand consistency & client retention
Jun. 2021 - Oct. 2022
Digital Content Marketer
Documo (Remote)
Owned content and conversion strategy for a $20M+ B2B SaaS platform, optimizing the customer journey across web, email, and product touchpoints.
Outcomes:
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+30% free trial signups
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+17% increase in plan conversions from pricing page
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+18% email open rate / +22% click-through
Jun. 2021 -
Mar. 2021
Marketing & Graphic Design Specialist
Dimien (Remote)
Led content strategy and brand storytelling for a sustainable battery startup, translating complex science into comprehensible, engaging narratives for investors and broader audiences.
Outcomes:
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+22% investor inquiries & partner engagement
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Supported $1M fundraising
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Secured high-profile advisors
Sept. 2017 -
Present
Viral Content Creator & Brand Builder
Self-Employed | Lisa Cornwell Fine Art | Handle @lisacornwellart
Grew a nature-focused art brand across multiple platforms, producing original video and imagery that connected with global audiences and drove art sales.
Outcomes:
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700K+ organic followers across 4 social accounts
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50+ viral videos in a record year (~300M views)
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YouTube Silver Play Button (100K+ organic subscribers)
Sept. 2009 -
Oct. 2013
Editorial Manager & English Composition Instructor
Erie Community College
Served as both Editorial Manager and English Composition Instructor, leading the campus newspaper and providing writing instruction to diverse students.
Outcomes:
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+37% newspaper engagement from improved content
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+17% lab participation through tailored instruction
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Mentored student writers and developed instructional materials
Education
Graduated 2020
University at Buffalo | Bachelor’s Degree
Major in Studio Art (Graphic/Communication Design Focus), Minor in English, Summa Cum Laude.
GPA 3.8/4.0 | Tau Sigma Honor Society | Dean’s List
Skills
& Expertise
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Content Strategy & SEO
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Copywriting & Brand Voice
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Social & Email Marketing
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Audience Engagement & Conversion Optimization
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Multimedia Content Creation (Adobe CC, Canva, Video)
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Cross-Functional Collaboration & Workflow Management
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Data-Driven Content Analysis