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Client Social Media

I grow audiences, drive engagement, and deliver measurable results for brands in regulated, tech, and consumer markets.

Delivered Average Client Growth of:

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+4246% Total Engagements

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+3541% Engagement Rate (ER)

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+1147% Impressions

Skills and Tools

Creative & Design:

  • Adobe Creative Cloud (Photoshop, Illustrator, InDesign) – designing visuals, infographics, and branding assets

  • CapCut, DaVinci Resolve, Figma, Canva – producing engaging short-form and long-form video and graphics
     

Content & CMS Management

  • Squarespace, Wix, proprietary CMS – building, publishing, and optimizing website content

  • Salesforce – managing CRM-driven content campaigns

 

Analytics, SEO & Scheduling

  • Google Analytics, in-app analytics (IG, YT, TT, FB) – analyzing performance and refining content strategies

  • Meta Business Suite, Buffer – planning, scheduling, and executing cross-platform campaigns
     

Platforms

  • Instagram, YouTube, TikTok, Facebook, LinkedIn – creating platform-specific content that drives engagement, reach, and growth

Proven Campaigns, Measurable Results

1. Local Audience Growth for a New Veterinary Practice

Challenge​​

A new veterinary practice was struggling to build a loyal local clientele, and their social media presence was minimal and not resonating with pet owners.

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My Approach

I transformed their Instagram and Facebook accounts to show warmth and highlight their specialty with pets in the community. I implemented a tailored strategy to boost engagement and reach local pet owners.

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Results

  • Total Engagements: Increased from 8 to 1,800 monthly

  • Engagement Rate: Jumped from 30% to 6,923% monthly

  • Total Impressions: Grew from 72 to 3,700 monthly

  • Built conversations and relationships with local pet owners, contributing to appointment bookings

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Impact

  • Launched a social media presence that connected the practice with local pet owners

  • Established a foundation for ongoing engagement and community trust

  • Showed ability to combine strategy, content, and local targeting for measurable growth

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2. Establishing Authority and Driving Engagement in B2B SaaS

Challenge​​

A B2B SaaS company was struggling to outgrow their startup image, not being taken seriously in the sphere on LinkedIn. Their posts were generating no likes, shares, or engagement, even from their own team. It was underutilized.

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My Approach

I audited the page and created a data-driven, audience-focused LinkedIn strategy. By producing high-value evergreen content and visuals aligned with audience psychology, I drove engagement, conversation, and lead generation.

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Results

  • Total Engagements: Increased by 1350% monthly

  • Engagement Rate: Grew 1614% monthly

  • Total Impressions: Impressions increased 8×. Reach increased 3× monthly

  • Click Through Rate (CTR): Improved by 1,567% monthly

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Impact

  • Established the brand as a credible authority in its niche

  • Generated new B2B leads and connections through content

  • Increased trial signups and traffic to educational resources​

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3. Transforming Low-Engagement Accounts

Challenge​​

An animal hospital’s social media presence was inconsistent and underperforming. Stock imagery dominated posts, engagement was minimal, and the internal team lacked clarity on creating content that reflected the clinic’s brand and business goals.

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My Approach

I transformed the clinic’s stagnant social media into a dynamic, engaging channel that reflected their brand and business goals. By coaching the team on capturing authentic, story-driven content and optimizing posts with a data-informed strategy, I turned underperforming accounts into consistent lead-generating assets and a trusted voice in animal care.

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Results

  • Total Engagements: Increased by 7122% monthly

  • Engagement Rate: Grew 1614% monthly

  • Total Impressions: Grew from 494 to 4,300 monthly

  • Revitalized defunct accounts into sustainable, lead-generating channels

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Impact

  • Established the clinic as a trusted voice in animal care on social media

  • Increased new client appointments through stronger digital visibility

  • Strengthened brand loyalty with a previously disengaged audience

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