top of page

Case studies

Four hard questions that held businesses back, and how I stepped in to answer each one.

BUFFALO NIAGARA PARTNERSHIP · B2B MEMBERSHIP · HYBRID

How do you show what marketing earns?

01

$106K+

tracked to marketing

Marketing couldn’t grow without knowing what it earned. I built the system that tracked its revenue and showed leadership what to scale.

Read it →

02

BUFFALO NIAGARA PARTNERSHIP · B2B MEMBERSHIP · HYBRID

Who decides how the brand sounds?

When the brand needed an owner, I took on creative direction and set the standards the rest of the team worked from.

Read it →

03

TAPIR · VETERINARY · REMOTE

How do you market one practice to many audiences?

Veterinary practices speak to far more than pet owners. I built multiple voices for each practice and the community trust behind them.

Read it →

DOCUMO· HEALTHCARE SAAS · REMOTE

What gets a trial user to pay?

Documo’s trial users needed a reason to stay. I owned the conversion strategy, working out what each type of customer needed to see before they’d buy.

Read it →

04

MY OWN CHANNELS· SOCIAL MEDIA

How do you drive 414M views organically?

Wanting an audience that found me on its own, I taught myself to grow without paid ads, through honest content and algorithm research.

Read it →

05

bottom of page